Enter UnderCurrent.

In this blog, we share our observations about the evolving world of marketing. On the printed page. On the Tube. And, of course, online. Today's keen insights might well be tomorrow's cliché. It's just that fast. We discuss the Web and all its applications for communication. We distill (and of course credit) content from other blogs. We talk about our clients' challenges. Critique other marketing efforts - including traditional media - because we know those communications channels are not going away either. Just changing. All the time. We talk about creative we like and, at the risk of offending our contemporaries, what we don't like. And why.

We make it entertaining, fun and informative. We welcome your feedback, comments and - we promise not to be offended - criticism when appropriate.

But remember, it's all subject to change.