Sep 29

So a group of writers sit around thinking it'll be fun to make light of infidelity, compulsive sexual behavior, abortion, atheism, vehicular homicide.  That's how The Family Guy kicked off its 7th season last night.  Wait. Come to think of it, that's just about every episode of The Family Guy.

Oh yeah, then there's the episode's main story line about Brian the family dog avoiding sex with his new girlfriend (human, of course) who he met over the bookstore's last copy of The God Delusion. Hold on, Brian's always obsessing about some human on a sexual level.

Wrong enough for you yet?

Probably.  Unless you're a regular viewer.  Then it's just par for the course.  Nothing is sacred and everything is the object of humor.  I think that's why I have become a fan of Family Guy reruns over the past few months.  I feel a little guilty every half hour I give up, but it's usually good for more laughs than anything else on TV these days.

I especially appreciated what seemed to some an incredibly off-the-wall running gag of "boom goes the dynamite."  That reminds me of the time somebody in the office shared a video clip of a student newscaster from Ball State University.   Brian Collins became famous with his on-air display of his need for more study in Broadcasting class.   Turns out Brian did land a job in television journalism; my dad taught me that if you can't say something nice, don't say anything at all, so I'll let you be the judge.

But I digress.  HA!  just like The Family Guy. That's part of its charm I guess.

Sep 29

The week before Hurricane Ike came traipsing through our city and took out our power here at CurrentMarketing, I was in a quandary. I deal with a lot of data, in the form of video and audio files mostly, and I have resisted buying a RAID storage system as being too expensive and complicated for my needs. When we first started editing video, all of our footage was delivered via tape. If I ever lost my digitized video due to hardware failure, I would just recapture from the physical media and order would be restored. About four years ago, however, we began shooting everything in HD, and the majority of our footage came to us via hard drives. Since we work primarily with compressed HD (DVC-Pro HD 720p), we can store our footage on external drives and work with the files over the firewire bus. So the more cost-effective solution was to purchase external drives and use them as if they were physical tape.

The only problem with that solution is that hard drives fail. So the digital assets need to be stored on at least two different drives, one of which should be in semi-active use. Eventually, I acquired an array of desktop hard drives that increased my storage capacity to more than 4 Tb, but became increasingly unwieldy to manage. Which footage was on which drive? At first, there was a plan, and certainly good intentions, but with a heavy workload, quick decisions had to be made and organization went out the window.

A few weeks I received an email touting a device called the Drobo, an appliance that was essentially a RAID storage system that needed no management, which appealed to me, because my head is so full already, I didn't want to learn about RAID management. What the Drobo does is give me a storage device with multiple drives that automatically backs up my data. If I need more storage, I just purchase larger drives and put them in the Drobo, and voila! No more worries.

So we purchased a 4 Tb Drobo, and I began to fill it with all my digital-only assets. Two days later the power went out. Fortunately, I had no pressing deadlines at the time, so I decided to wait until the power came back on. I got to take the kids to the zoo, I got to spend time with my wife, I occasionally had to come down to the office and help make plans for accommodating the workflow. But as the days dragged on, it became more apparent that I would eventually have to find a way to power up the computer and get some stuff done. Almost everything I do is digital. Without a computer, I'm idle, and I had projects that were beginning to nag for my attention.

I carefully weighed my options. I could run my rig off of a generator, but that would eat gas, be environmentally unfriendly and would act like a countdown clock - gotta finish before the gas runs out! I could harness the energy of all these kids and dogs that tend to lope around here, put them all on a big hamster wheel, hook that up to a turbine that turns a generator... but that's too much effort to set up. At last, facing deadlines, I hauled my CPU, extra-big monitor and almost all of my hard drives home. It took me about 2 hours to break down, pack up, transport and set up in the bowels of my house, but by dinnertime, I was ready.

36 hours later the power came on. I had only got one solid day of work done in my basement, and I came down to make sure the power was on in my office before hauling everything back down to Bakery Square. By 11am, I was back in business and ready to check my Facebook page again.

So lessons learned: electricity is a good thing; it's worth the time and money to buy a storage solution that is compact and self-saving; and when the infrastructure collapses, I may still be able to make a living lifting heavy things.

Sep 26

I happily raised my hand to critique the new version of a show from my childhood. Knight Rider. I thought watching an old favorite that has been updated with a kick-ass car, based off a new Mustang Shelby GT500KR would be fun.

But sometime over the last 20 years, KITT turned into a full-blown transformer. What? Yeah. Within the first 5 minutes, KITT (Knight Industries Three Thousand) transformed into a dragster, a pickup truck and something that resembled a hovercraft!? You know, special effects are cool – being an artist, a lot of times I will watch a movie specifically for that reason – but damn, this was an assault on the senses. I made it to the first commercial break before deleting the episode from my DVR.

You know, I guess the original '82-'86 series  may have been cheesy too (what wasn't in the 80's?), but the new series adds about 10 layers of special effects' cheese. At least in the old days we had the Hoff. Thanks for ruining a childhood memory.

Sep 26

I will now attempt to write about the Heroes premiere without spoiling anything for those of you who have DVR'd it and not watched it yet (this one's for you, Jim Bag).

Big ups and big downs, to sum it up:

Big ups:
- The Mohinder/Maya narrative, particularly what Suresh does after his experiments. Without spoiling it (since that's what I committed to), I loved the fabulous effects.
- The Sylar/Clare scenario, for two reasons. First, I have always been irritated with the Clare character, so felt a slight twinge of glee when she got what she got. Getting to see Sylar's talent in action was just the foam on the Frappuccino (that's not really a spoiler, Jim).
- The shooter revelation - as big, if not bigger, than who shot JR.
- Weevil. Brilliant. Shout out to Veronica Mars!
- Mama Petrelli has a power and it is enormous in the Heroes universe.
- Sylar, Mama Petrelli and Peter's relationship takes a new twist, which informs the bond/conflict between Gabriel and Peter on a whole new level.

Big downs:
- Peter and Clare. Come on, Clare - you can't do that to Peter! He can stop time AND spontaneously heal. Either power pretty much makes him invincible.
- Whiny Elle (shout out number two to V. Mars!). I love Kristen Bell, but her character is a self-important spoiled rich kid. I hated that kid in high school.
- Speedster. Cliche power. Faster than a speeding bullet! Yep, that one's been done. And it was pretty early in the development of the most iconic superhero in history.

Overall, I'd give the ep a reserved thumbs up. A lot of discoveries and many plot entanglements will keep me watching this season, at least for the next few. I'm hoping that good things are coming to those who wait...because I'm waiting.

Sep 26

On Wednesday night,  I bypassed the Prez and tuned in to watch the series premier of Gary Unmarried.  I can see why his wife left him.  Gary is predictable, a little boring and kind of looks like Barney Rubble.

Gary is freshly divorced and has two kids.  He and his wife have joint custody and are learning to live as newly single, single parents.  The opening scene shows Gary and a one-nighter that he picked up.  They wake up to his ex dropping off the kids.  The one-nighter is upset that Gary didn't tell her he was previously married and has two kids.  Later it's revealed that the one-nighter also has a kid, but after a brief session with a relationship counselor, who also happens to be Gary's ex-wife's new fiancée, they decide that it was no big deal and they are going to give it a whirl.

Everything about the first episode was predictable, from the ex-wife's engagement to the marriage counselor to Gary and the one-nighter's new relationship.  At one point I wondered if the audience was laughing because they were just giddy to see the taping of a show live or if the "laugh" sign was lit up.  The most enjoyable character is Tommy, who is Gary's 12-year-old son.  He has the best comedic timing of anyone on the show and the least dysfunctional one as well.

While this was not one of my favorite premiers this year, it could potentially do well.  I think that the first show is always awkward because the writers have to explain who the people are and how they got to this point.  But what do I know...I didn't like the first episode of Two and a Half Men either!

Sep 25

So far I'm 2.5 hours in to the 5 hour/3 day premier of Dancing with the Stars' 7th season.  There's another 1.5 hours of cha-chas on my DVR and I'll tune in for a 5th hour tonight.  The length of the first half of the season is the only negative about this show!  Does anything really need to be on for three nights in a row?  Well, maybe Entourage.  I could watch Ari scream at Lloyd every single day for a month and not get tired of it!  Anyway...

Season 7 has one of the best casts yet.  The 13 stars are: Lance Bass (member of NSYNC), Toni Braxton (remember "Unbreak My Heart"?), Brooke Burke (model and reality TV host), Rocco DiSpirito (famous chef that I've never heard of), Maurice Greene (Olympic gold medalist from back in the day), Kim Kardashian (former Paris Hilton BFF and reality show star), Cloris Leachman (82-year-old Emmy winning actress and freaking hilarious), Cody Linley (18-year-old actor on Hannah Montana), Susan Lucci (the queen of daytime), Misty May-Treanor (volleyballer that scored gold in Beijing), Ted McGinley (Marcy D'Arcy's husband on Married with Children), Jeff Ross (comedian that's somewhat funny) and Warren Sapp (former quarterback killer for Tampa Bay).

Most of the celebrity dancers busted their moves pretty well.  After seeing one dance from everyone it seems that Lance, Toni and Brooke have emerged as the faves.  Warren Sapp is right up there too.  You have to love a graceful 300-pounder.  He would make former DWTS champ Emmitt Smith very proud!  Cloris Leachman won her fair share of votes by hiking her leg up on the table in front of Bruno (the judge that you can barely understand), then sitting on Carrie Ann's lap after her first dance, and making ABC censor her reaction after she didn't approve of the scores that she received.  This cast seems to have a great mix of personalities that are going to be a lot of fun to watch.

The actual dancing is probably the element of the show that I enjoy the least, even though it is completely awesome.  I think I watch mostly to root on the celebs that I like (Go Kim Kardashian!) and for the amazing outfits everyone wears.  The must have a huge double-sided tape budget!

My prediction is that the winner of the silver disco ball will be...Toni Braxton.  The 7th season is sure to be followed by many more seasons of boogieing B and C list celebrities, but if anybody at ABC is reading this, let's try to cut this down to 3 hours or less per week.  Five hours is a little much, unless you can recruit Jeremy Piven.  Then, by all means, dance away!

Sep 24

Nothing like a good windstorm to shake things up around here. I was amazed at all the damage I saw after we finally came off the golf course. Yes, I played golf in that mess until 1:30pm when the hard-core femmes finally caved. And thank goodness we stopped when we did because the worst of it came through between 1:30 and 3pm. The drive home gave me a good idea of just how bad things were everywhere. Including at our house, where a huge tree snapped and put the kibosh on our horse trailer. And that wasn't the only challenge we would deal with from Ike. Our offices lost power as well and by the end of the day Monday, we realized it wasn't just a "snow day" we were facing. It was a week, maybe two of operating without power and a lot of work that had to be completed, including a new business pitch at week's end.

I have to say I am very proud of my teammates. This wasn't something we had planned for and so we got everyone together for a status meeting on Tuesday-in the courtyard outside-and proceeded to figure out what had to be done. At least half of our employees didn't have power so the ones who did graciously opened up their homes and set up makeshift workstations so that those without could plow through and meet our deadlines.

Everyone grabbed their computers and hauled them to wherever they could find power.

I heard stories of folks sitting outside Starbucks to scab onto their wireless. Tumbleweed, our largest client, even opened up their conference room to us. It was amazing to see how everyone here at Current pulled together and got through the week. Some said they got more work done from home-or wherever they were.

And our web-based system, CurrentTrack, really helped keep everyone in the loop. We could stay up-to-date on jobs and "know-it-all" daily. We set up texting with all our employees so they received updates via their cell phones on the power situation at the office. Those who lived nearby took turns and came down to check the building, hoping for some light. We even used Kinko's for our new business presentation materials, something we had not done in years.

All in all, it turned out to be a minor inconvenience. I kept reminding myself of all the folks in Louisiana and along the Texas coastline who were suffering major losses and thanking God for what little we had to endure.

Sep 23

Well, maybe after reading Katy's blog from Friday, you got a sense of what it was like running this office without an office.

Reminds me of the Ancient Chinese Curse - May you live in interesting times.   Boy, was last week interesting.

I spent my Sunday dodging limbs and 100 year Pin Oak trees that were falling in my neighborhood.  Lights out at 1:00 p.m.

Monday brought the scramble to connect.  No electricity at the office either.  Like others on our account service staff who were left in the dark, I camped out at the corner coffee shop to keep business moving. I quickly realized the early bird got the power outlet.  Kati Parrish, our lone Account Exec with power, set up a mini-agency with an Art Director in her home.  Jacky, Allison and I were nomads.

As homes and businesses lit up throughout the community, CurrentMarketing's and my own were way down the list.  So every day, I'd get up and run to the coffee shop by 7:00 to ensure electricity -- less than 50 yards from my own back door -- and catch up on emails, make sure clients were getting the info they needed, deadlines got met.   Associates outside the company never even felt a bump in the road.

Yes, CurrentTrack was a godsend last week.  And so many other internal lines of communication -- email, phones (forwarded to cell phones) flowed just like an average day at the office.

My goal as leader of the account service staff is to make every client feel like our most important.  So in the end, clients who didn't know our predicament conducted business as usual with us.  Clients who did know, saw our efforts to perform above-and-beyond.

And isn't that what you want from your marketing company?
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The first casualty of the day.

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In front of my home.
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Trees all around, but (thank God) only on my lawn, not on my house.

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Just a couple of doors down from me.

Sep 22

Saturday Night Live generally begins it season with a bang, selecting the likes of Rob Lowe, Reese Witherspoon, Matt Damon, Jack Black, Ben Affleck and Steve Carell to open on a high note. With the exception of LeBron James, they typically tend to avoid the sports stars until later in the season when they can absorb the negative reviews brought on by the non-actor in the lead role. (For what it's worth, LeBron was actually a really good host - who can argue with the Mike Underballs' PSA and the 'Best of Solid Gold?').

On the heels of US swimming phenom Michael Phelp's success in the summer Olympics, SNL selected him to host the season opener this year. I should preface this by saying that I think SNL has had its share of bad casts and questionable writing choices...but, for me, it's been better the past few years. The additions of Andy Samburg, Bill Heder, Amy Poehler, Kristen Wiig and Seth Myers have done wonders for the energy of the show.

Choosing Michael Phelps for the season premiere was, in my humble opinion, a serious and easily predictable misstep. I say 'serious' because it's now set the tone for the reason. And need I remind the producers of the disasters named Nancy Kerrigan and Wayne Gretzky? Extraordinary athletes, yes...comedic actors, no. Bad timing, poor reading skills, no memorization of lines, missing marks...the list of tv faux pas goes on and on.

Michael Phelps didn't allay any of these past problems sports figures have presented for the show. With the exception of a few moments of brilliance, he was basically flat and read his lines off cards (and badly, I might add). The sketches without him were much funnier than the ones with him.
The opening sketch with Tina Fey and Amy Poehler as Palin and Clinton was hysterical. I enjoyed Weekend Update, especially Fred Armisen as Nicholas Fehn, the fake political commentator. And, for some strange reason, the sketch with Amy Poehler and Phelps as a couple in a restaurant with a very colorful server had me in stitches, though I have heard arguments that the server character is ripped off from Nick Kroll's 'Fabrice Fabrice'.

All in all, not a terrible premiere, but could have been much better had they chosen a host who could act.

Sep 19

As most of you, our loyal readers, know, our city has been besieged by wind damage with downed electrical lines, tree carnage and a lovely shortage of gas, ice and cash machines with power.

Our building has been one of the casualties this week - power was off from Sunday afternoon until last night. A normal business would fold under the lack of personnel presence - its employees would take the opportunity to vacation for the week. But not at CurrentMarketing.

We have used texting, email, instant messaging and our phenomenal traffic system to keep our workflow, well, flowing. We set up a keyword with our text service provider and all subscribed to it on Tuesday. Each day, we've taken turns checking on the power and communicating the status to the team through texts.

Email, of course, has been our primary source of communicating with one another and our clients, especially when presenting creative and media plans.

For quick turnaround on answers, rapid project movement or general chatter, we've used instant messaging through our company gmail account.

And, CurrentTrack, our internal traffic system, and our amazing traffic manager, have kept our tasks on track for the week.

So, while we have lacked a certain personal contact with one another and the usual energy that brings our shop together when we are physically present, we've had a different sort of energy that's propelled our business in light of the natural disaster. All thanks to technology and our ability to use it.

Despite that aptitude, I do have to admit that it will be nice to get back to the culture that makes CurrentMarketing so special. I can't see Dennis Bonifer giggle like a kid through my cell phone. I can't hear Pam Kreutzer scream about a bug in the bathroom via email. And I am missing Kati Parrish's Spongebob-style laugh - can't get that through CurrentTrack. It's good to be back in the building.

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